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for new ventures, and stated that they planned to pursue the establishment of a licensing division for consumer products. On March 25, 2008, DHX Media acquired Bulldog Interactive Fitness. The name, "DHX" drives from the combination of the names Decode and Halifa'x. On September 29, 2008, Entertainment One announced its intentions to purchase the company for US$63.2 million, with the deal set to close in December. The deal would fall through after Entertainment One's stock

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