Art of Rhetoric, Aristotle stated that "The epideictic style is especially suited to written compositions; for its function is reading." (Book III, 12).

Aristotle on epideixis

Aristotle instructs that in creating a speech of praise or blame, the author should consider the attitude of their audience: Will they be moved to see his object of praise (be it a person or a thing) in a new light, or will he be wasting everyone's time by "preaching to the choir"? What values and behavior does this

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