may not protect the species from extinction: all of the top ten charismatic groups of animal, including tigers, lions, elephants and giraffes, are endangered.

Definitions

The term flagship is linked to the metaphor of representation. In its popular usage, flagships are viewed as ambassadors or icons for a conservation project or movement. The geographer Maan Barua noted that metaphors influence what people understand and how they act; that mammals are disproportionately

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