of novelizations are sold to people who have watched the film and want to explore its characters further, or to reconnect to the enthusiasm they experienced when watching the film. A film is therefore also a sort of commercial for its novelization; the film's success or failure affects the novelization's sales. Conversely, film novelizations help generate publicity for upcoming films, serving as a link in the film's marketing chain.

According to publishing industry estimates, about one or two percent of the audience of a film will buy