Charles Barnes; the name of the store was changed to Barnes & Noble soon after. Charles Barnes had previously founded an Illinois bookseller that would later evolve into the Follet Corporation after William Barnes left the company.

1920-1939

In 1930, Noble sold his share of the company to William Barnes' son, John Wilcox Barnes. Noble died on June 6, 1936, at the age of 72. In 1932, at the height of the Great Depression, the bookstore moved its flagship location to 18th Street and Fifth Avenue,

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