Sisley Paris, and SkinCeuticals among others.

In 2016, Bluemercury opened its 100th store, in Savannah, Georgia. At 2,400 square feet, it was their first entry into a larger retail format. In 2017, the company opened a 2,700 square-foot store in Manhattan, its 145th store. In November 2023, Bluemercury launch its first Store of the Future in its New Blue format in New Canaan, Connecticut.