2009. Among Searls' contributions to the Manifesto was its first thesis, "Markets are conversations"--also the title of the Cluetrain chapter he co-wrote with David Weinberger. Weinberger and Searls co-wrote "World of Ends: What the Internet Is and How to Stop Mistaking It for Something Else".

Searls has also been a blogger since October 1999, when he started blogging with help from his friend Dave Winer. In an Online Journalism Review article, J.D. Lasica calls