In the 1700s, if any editorial were published, it had typically written by the owner or was an op-ed. In the 1800s, subscribers wanted to know the opinion of the individual, such as Horace Greeley. In the US, the trend towards unsigned editorials began before 1900, especially at politically conservative newspapers, and when demand surged for signed, analytical content, newspapers turned to syndicated columnists to fill the gap.

The editorial