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on a newly purchased Commodore 64. He was impressed with the game and felt that ordinary people, not just those who worked with computers professionally, would start acquiring computers and games for them. When he returned to his London job as a junior account executive at a small advertising agency, he spoke to Strachan, his colleague, and floated the idea of setting up a company to publish games from third-party developers. Strachan initially declined but later

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