day.

As part of the rebranding of UKTV's channels to a unique name and identity, UKTV Food rebranded as Good Food on 22 June 2009, the last of UKTV's brands to do so. The name was based on that of the BBC Good Food cookery magazine, published by Immediate Media Company. The channel and the magazine continued to be operated separately. On 13 July 2009, Virgin Media revealed that they were "currently in active talks" with UKTV about launching