Glass jumped from a blimp and landed on the roof of the Moscone Center (where the conference was taking place), with the glasses livestreaming their descent for the audience. It was announced that the beta version of the glasses, dubbed the "Explorer Edition" would be made available exclusively for pre-order for the developers and programmers in attendance for $1,500.

In February 2013, interested potential Glass users were invited to submit an entry via Twitter or Google+, with hashtag #IfIHadGlass,