in search engine results.

After the rollout of the Google Panda update, there were significant shifts in search rankings. News and social networking sites saw higher rankings, while heavily-advertised sites dropped, affecting nearly 12% of search results. Panda affects the ranking of an entire site or specific sections of it, rather than just individual pages.

Updates

For the first two years, Google Panda's updates were rolled out about once a month, but Google stated in March 2013 that future updates would be integrated

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