Oop! is a Lego-like design program, allowing dynamic creation of many objects, bearing a resemblance to 2009's Minecraft (Coupland appears on the rear cover of the novel's hardcover editions photographed in Denmark's Legoland Billund, holding a Lego 777.).

One of the undercurrents of the plot is Daniel and his family's relationship to Jed, Daniel's younger brother who died in a boating accident while