the style of geometric slab-serif popular in the interwar period. The concept originated as a joke but when Schwartz proposed the idea to House Industries, they convinced him to follow through with the concept. The development of Neutraface Slab by Schwartz, Kai Bernau and Susana Carvalho began in 2005 and it was released by House Industries in 2009 in both text and display weights.

Usage

Neutraface is very widely used, and Schwartz has commented, "I can't leave my apartment without running into an ad for a new condo development

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