However, when selecting a watch for the character to wear, costume designer Lindy Hemming selected the Seamaster model as she wanted James Bond to appear more 'modern and European'. Omega was eager to participate in the high-profile product placement opportunity to further its brand image and supplied the watches.

The Seamaster Professional Diver 300M was worn by James Bond in six movies, the Planet Ocean and Aqua Terra in three, in addition to sporting a limited edition Omega Seamaster 300 (not