where, and why of the design and placement of signage.

Considering the "who" of the user requires an understanding of those who interact with North American care homes. This group includes staff and visitors, however understandable wayfinding is most important for residents experiencing dementia. This then leads to "what" kind of information should be presented. Important information for staff, visitors, and patients covers a great variety, and altogether the amount of signage required directly conflicts with the ideal of reducing distraction,