and marketing campaign, and even hired actors to hold up signs with its slogan outside a Siebel Systems conference. Salesforce's revenue continued to increase, moving from $5.4 million in 2000 to $22.4 million in 2001.

In 2003, Salesforce held its first annual Dreamforce conference in San Francisco. There were around 1,300 attendees and 50 exhibitors at the conference.

In June 2004, the company had its initial public offering on the New York Stock Exchange

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