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of confidence, margin of error, and variability in the responses. We might decide that we want a 95% confidence level, meaning we are 95% confident that the true average satisfaction level falls within the calculated range. We also decide on a margin of error, of ±3%, which indicates the acceptable range of difference between our sample estimate and the true population parameter. Additionally, we may have some idea of the expected variability in satisfaction levels based on previous data or assumptions.

Importance

Larger sample

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