in fiscal year 2001. By 2002, the company reported that e-commerce sales had grown to account for 17% of its total consolidated net sales.

In May 2010, amidst its pending merger with Comcast, NBCUniversal announced plans to sell its stake back to ValueVision Media. However, the company reversed its decision one month later, opting to retain its equity position. The partnership ultimately concluded in June 2013, when ValueVision repurchased NBCUniversal's 37% stake in the company, aiming to reduce licensing