the client needing to own the necessary infrastructure required to operate the website. The owners of the websites, also called webmasters, would be able to create a website that would be hosted on the web hosting service's server and published to the web by the web hosting service.

As the number of users on the World Wide Web grew, the pressure for companies, both large and small, to have an online presence grew. By 1995, companies such as GeoCities, Angelfire