high-end production values and embodiment of the comic speculator boom, Wizard was an instant hit, with a monthly circulation of more than 100,000 copies (although by early 2006, circulation was down to around 50,000).

The magazine also spawned several ongoing magazines dedicated to similar interests, such as InQuest Gamer (launched 1995), for collectible game cards; ToyFare: The Toy Magazine, for toys and action figures