A 2009 study found that African Americans were the least desired demographic in online dating; and were the least interested in forming interracial relationships with non-Black Americans.

In 2008, a study investigated racial preferences using a sample of 6,070 profiles on Yahoo! Personals. Just 29% of white men excluded women of color, compared to the 64% of white women who excluded men of color. Follow-up studies conducted by these authors in 2009 and 2011 found similar patterns: white women