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approach, in that it was developed within the disciplines of economics, ethics, law, management, marketing, supply chain management and general business. It represents a substantial shift in thinking, focussing attention on an organisation's internal resources as a means of organising processes and obtaining a competitive advantage. Barney stated that for resources to hold potential as sources of sustainable competitive advantage, they should be valuable, rare, imperfectly imitable and not substitutable (now generally known as VRIN criteria).

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