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American Arts and Crafts movement shared many of the same goals as the British movement, such as social reform, a return to traditional simplicity over gaudy historic styles, the use of local natural materials, and the elevation of handicraft, it was also able to innovate: unlike the British movement, which had never been very good at figuring out how to make handcrafted production scalable, American Arts and Crafts designers were more adept at the business side of design and architecture, and were able to produce wares for a staunchly middle-class

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