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year, it raised $300 million in a Series D funding round led by Salesforce Ventures in 2019, giving it a $3 billion valuation. The 2019 round of funding brought the total amount raised by Automattic to more than $600 million since its founding. Verizon sold Tumblr to Automattic in August 2019 for approximately $3 million. As part of the acquisition, Automattic retained approximately 200 Tumblr staffers.

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