(who bid £22m, the same as Channel 5 Broadcasting who won the licence).

A series of pre-launch screens were displayed on the frequencies Channel 5 would begin broadcasting on in the months before launch as well, including a trailer for the channel and information screens. After re-tuning, around 65% of the population's televisions could view the channel on launch night.

Growth and merger talks (2000-2010)

On 27 February 2004, it was reported that Five and Channel 4 were discussing a

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