even while terminally ill with tuberculosis.

Advertising

Craven 'A' started using the slogan "For Your Throat's Sake" around 1939. It had a famous slogan, "Will Not Affect Your Throat".

Many advertising posters were made to promote Craven 'A' cigarettes.

Counterfeiting

In May 2014, Carreras Limited warned that counterfeit Craven A cigarettes were being sold in Jamaica. The counterfeits were said to be non-compliant with Jamaican Public Health labelling regulations.

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