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Development began in February 1985 when Deutsche Bundespost approached Sedley Place Design, where Spiekermann was working at the time, and commissioned a comprehensive corporate design program. As the typeface would be used repeatedly in small sizes, for identification rather than body copy, and printed quickly on potentially poor-quality paper stock, the brief called for a legible, neutral, space-saving, and distinguishable (in terms of weight) typeface, with special attention to creating unmistakable characters.

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