to each other. Prior to the video blog, Hank claims the two "didn't ever talk, really". The project, titled "Brotherhood 2.0", quickly grew an audience, leading to the Greens' success on YouTube. On their following, Hank has stated, "We were never really shouting into the void. There were always people following us. Even if it was just a couple dozen people, they were really engaged." The New Yorker has described the Vlogbrothers channel as "the anchor of an online empire".

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