Housekeeping described the Griswold Electric Waffle Baker, and invited readers to write to Aunt Ellen for details on making the waffle cream pie. Every day she dealt with a large correspondence from housewives asking for advice. She died in 1948.

Dissolution

By the 1940s, the company was in financial difficulty, facing competition from manufacturers of more modern products while struggling with internal labor disputes and declining quality. Family members continued to own and run the company until 1946, when Ely Griswold sold

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