gain credit, inspire trust in an ever-growing customer base, expand their facilities, and beautify their offices--these are a driving force for progress just as powerful as profit. If this were not the case, it would be inexplicable how there are entrepreneurs who pour all their energy and capital into their businesses, often to achieve profits far more modest than those they could certainly and comfortably obtain with other endeavors."

In an interview with Gianni Pittella and his wife, Agata Pittella,