took charge of the corporation. They began making their own pencils after their pencil supplier began making pencil cases as well.

Hassenfeld Brothers produced modeling clay and then doctor and nurse kits as their first toys, and they became primarily a toy company by 1942. Hillel died in 1943 and Henry Hassenfeld became CEO, while his son Anthony Merrill became president. The company entered the plastic fields during World War II to support its toy line. The Hassenfeld brothers, immigrants from Ulanów,