before finally settling on "Hello Kitty", her current name. Sanrio decided to make Hello Kitty British because foreign countries, in particular Britain, were trendy in Japan at the time of Hello Kitty's creation. Sanrio already had several characters set in the US, and it wanted Hello Kitty to be different.

In 1976 Setsuko Yonekubo temporarily took over as lead designer for Hello Kitty, after Shimizu left Sanrio. In 1980 Yuko Yamaguchi became lead designer