years [Boyd] was as big a media hero as the nation had seen."

Both the radio and the television versions of Hopalong Cassidy benefited from the existing popularity the Cassidy character had developed through movies. The producers made good use of that popularity in promoting the syndicated program to stations and advertisers. An ad in the 1949 issue of Broadcasting Yearbook proclaimed:

"THIRTEEN YEARS OF MOTION PICTURE POPULARITY BEHIND IT! (NO OTHER RADIO SERIES CAN MAKE THIS CLAIM!) An action-packed film trailer will be shown in over 10,000 theatres announcing the radio series! "HOPALONG CASSIDY" comes to radio with a fabulous following ... a ready made audience for sponsors!

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