and she rejected the sterile geometric logos of most high tech companies.

After the logo was compared in the media to the ring a coffee mug leaves on paper, a Dilbert comic strip showed Dogbert as an overpaid consultant designing a new company logo; he takes a piece of paper that his coffee cup was sitting on and calls it the "Brown Ring of Quality". A telecommunication commentator referred to the logo as "a big red zero" and predicted financial losses.

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