of where other dry goods stores were at the time. On the company's first day of business on October 28, 1858, sales totaled $11.08, equal to $ today. The branding emblem at the onset of the 1858 store was a rooster. The red star did not appear to replace it until 1862.

As the business grew, Macy's expanded into neighboring buildings, opening more and more departments. The store used publicity devices such as a store Santa Claus, themed exhibits, and illuminated window