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in April 2018. Movafaghi previously held positions at Twitter and Spiceworks. He was CEO until September 2025, when he transitioned to an advisory role.

Jen Taylor became CEO in September 2025. Taylor previously held executive positions at Plaid, Cloudflare, Salesforce, Facebook, and Adobe.

Product and technology

Event-based analytics

Mixpanel's technology is built on event-based analytics, which tracks specific user interactions such

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