The parent company of Mumbrella, Focal Attractions, bought Encore in late 2009. In November 2011, the magazine was relaunched with a widened focus on all types of media and entertainment, although it would also continue to cover the Australian screen industry. The first issue of the relaunch included articles on breakfast television, car advertising and Austereo boss Guy Dobson.

In 2010 and 2011, Encore published