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and recover from the effects of the war, this is not proven. Mr Neville's publicity promoted the town as being an idyllic setting; sea air and simple lifestyle were thought to have aided good health. The land was also cheap and, as a result, working-class families from the city started to buy plots and gradually build makeshift homes for weekends and holidays. This movement of frontier-style buildings made with whatever materials were available at the time was called the plotlands movement.

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