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Hucknall linked up with manager Elliot Rashman. By early 1985, Hucknall and Rashman had assembled a band of local session musicians and begun to attract record-company attention. The group went under a number of names: World Service, Red and the Dancing Dead, and Red (after Hucknall's nickname, denoting his hair colour) but Hucknall decided the latter name would sound better with the addition of the word 'Simply'. The band's name is also linked to Hucknall's allegiance to being a supporter of Manchester United,

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