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became a pay-TV channel, which was replaced on Freeview by a one-hour timeshift version of Sky 3. Sky 3 +1 also launched on Sky channel 223 on the same day.

A final rebrand took place in early 2011 and saw Sky 1, 2 and 3 gain similar rectangular logos to Sky News and Sky Sports.

On 1 February 2011, Sky Atlantic launched on Sky channel 108, which had originally been occupied by Sky

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