Sega Holdings Europe Ltd, holding company for Sports Interactive's publisher's Sega, had acquired Sports Interactive. When Sega acquired the company, it had 34 employees.

In 2018, Sports Interactive relocated from Old Street in Islington to the Here East development in Stratford. Now occupying half of the first floor in the Press Centre, the studio has 285 permanent employees in addition to more than 1,400 researchers worldwide for its Football Manager games. The studio is closely linked with War Child