figures exemplifying Taoist virtues. They can be roughly divided into two categories of "gods" and ("immortals"). were immortal beings with vast supernatural powers, also describing a principled, moral person. Since Taoist thought is syncretic and deeply rooted in Chinese culture for millennia, it is often unclear which denominations should be considered "Taoist".

The title ("Taoist master") is traditionally reserved for ordained clergy within Taoist organizations, who distinguish their formal traditions from those of Chinese folk religion.