quickly.

2013: Swipe feature developed

Tinder's selection function, which was initially click-based, evolved into the company's swipe feature. The feature was established when Rad and Badeen, interested in gamification, modeled the feature on a deck of cards. Badeen then streamlined the action after a trial on a bathroom mirror. Tinder has been credited with popularizing the swipe feature many companies now use.

2014-2016: Growth

By October 2014, Tinder users completed over one billion swipes per day, producing

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