suggested that the number of weddings may have broken the record for the most weddings in a single day in Clark County, Nevada. In Singapore, 500 couples were scheduled to be wedded, nine times more than the usual.

Various businesses engaged in Twosday-specific sales promotions. An American food holiday "National Margarita Day" coincided with Twosday, and various thematic activities relating to Twosday took place, mostly in the form of sales promotions