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were rendered in four-color, while the remaining pages were printed in a spot color format. The paper's overall style and elevated use of graphics--developed by Neuharth, in collaboration with staff graphics designers George Rorick, Sam Ward, Suzy Parker, John Sherlock and Web Brya--were derided by critics, who referred to it as a "McPaper" or "television you can wrap fish in", because it opted to incorporate concise nuggets of information more akin to the style of television news,

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