the Unity game engine in 2013. The kit featured tools that allowed tracking advertising campaigns and deep linking, where users were directly linked from social media posts to specific portions within games, and in-game-image sharing.

Unity acquired Applifier, a Helsinki-based mobile service provider, in March 2014. Applifier's game replay sharing and community service was initially called Everyplay, and became known as Unity Everyplay. The acquisition also meant that Applifier's mobile video ad network,