and DuMont. However, WBTV has always been a primary CBS affiliate, owing to WBT radio's long affiliation with the CBS Radio Network. It is the only commercial television station in the market that has never changed its primary affiliation.

Channel 3 had originally operated from a converted radio studio in the Wilder Building, alongside its sister radio station. In 1955, WBT and WBTV moved to a then state-of-the-art facility on a hill atop Morehead