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newspaper founded by Amos Schocken. Hadashot featured a large color headline and color pages, and used more innovative and less formal language. Its main target audience were the readers of Yediot Ahronot, a situation that required Yediot Ahronot to react in order to maintain its readers and market position. Yediot editor Moshe Vardi, together with Noni Mozes, led the transition of the newspaper to printing in color. Zeev Galili,

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