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or achievement, where unlocking each level of the battle pass feels like a success and the players can see how far away they are from each tier. Additionally, the quests that are used to unlock the battle pass are often simple things that the player might not realize they are doing, and once progress is made towards the goal, the player is incentivized to just complete the quest. Another psychological effect used is the fear of missing out (FOMO) generated by creating artificial scarcity.

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